The Gauteng Convention & Events Bureau (GCEB), as part of the Gauteng Tourism Authority, plays a pivotal role in promoting Gauteng as a premier destination for business events, including conferences and exhibitions. This article explores the functions and services of the GCEB and highlights the role of the Gauteng Tourism Authority in providing platforms for large-scale exposure through its social media pages and the Visit Gauteng mobile app.
Gauteng Convention & Events Bureau (GCEB)
1. Role and Importance:
The GCEB is instrumental in boosting Gauteng’s profile as a hub for business events. It operates at the core of South Africa’s business events industry, showcasing Gauteng’s capabilities in hosting successful conferences and events. With South Africa being the gateway to Africa, Gauteng’s strategic position is optimal for attracting international meetings and events.
2. Services and Support:
The GCEB provides a range of services to assist meeting and incentives planners, corporates, and association buyers. These services include standard bid support materials, sourcing venues and accommodations, and leveraging local networks for association and promotional support. It also offers logistical support, such as welcome desks at airports, assistance with local arrangements, and pre-and post-tour programs.
3. International Recognition and Networking:
As a member of the International Congress and Convention Association (ICCA) and the Southern African Association for the Conference Industry (SAACI), GCEB has access to extensive information and networking opportunities. This affiliation allows Gauteng to benchmark against other major convention destinations, attracting foreign investment and promoting economic growth.
Gauteng Tourism Authority’s Digital Platforms
1. Visit Gauteng Mobile App:
Designed to help users explore Gauteng, the app focuses on five distinct regions: Ekurhuleni, Johannesburg, Tshwane, Sedibeng, and West Rand. It serves as a comprehensive guide to attractions and activities in these areas. Users can find information on lifestyle and business events, restaurants, accommodations, and tour packages. The app also allows for the creation of personalised itineraries and provides filters based on interests, budget, and location.
2. App Features:
The app includes features such as access to all Gauteng regions, updates on events, a variety of experiences and attractions, accommodation options, and the opportunity to explore Gauteng townships.
3. Social Media Presence:
Gauteng Tourism Authority maintains a robust presence on social media platforms like Facebook, Twitter, YouTube, and Instagram. These platforms are used to promote the region and keep followers updated on events and attractions, enhancing Gauteng’s visibility and accessibility to a global audience.
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In summary…
The Gauteng Convention & Events Bureau, supported by the Gauteng Tourism Authority, plays a vital role in promoting Gauteng as a top destination for business events. The integration of digital platforms like the Visit Gauteng mobile app and active social media engagement further amplifies this effort, ensuring that Gauteng remains a prominent and attractive destination for tourists and business travelers alike. #VisitGauteng #GautengMeansBusiness #GPLifestyle
