Embracing 'Afrothencity': How South African Designers are Celebrating Authentic African Culture in 2025

    In 2025, the African fashion industry is taking center stage with the rise of ‘Afrothencity’—a movement celebrating authentic African culture through fashion, technology, and sustainability. South African designers like Maxhosa, Thebe Magugu, and Rich Mnisi are redefining luxury by blending indigenous materials with modern aesthetics. As global events like the 2025 Met Gala highlight African influence, cities like Cape Town, Lagos, and Nairobi are becoming fashion powerhouses. With a strong focus on digital innovation and eco-conscious design, South African fashion is no longer just following trends—it’s setting them.