South Africa’s automotive sector roared to new heights in July 2025, with the Toyota Hilux, Ford Ranger, and Isuzu D-Max securing the top three positions in the country’s best-seller list. According to the latest figures released by the National Association of Automobile Manufacturers of South Africa (Naamsa), a total of 51,383 vehicles were sold last month marking the highest sales figure since October 2019.
This represents a significant 15.6% year-on-year growth compared to July 2024’s total of 44,452 units, a sign of renewed consumer confidence and resilience in the local market.
“We are encouraged by the sustained positive momentum in new vehicle sales, which clearly underscores the resilience of South African consumers and the strategic importance of a stable macro-economic policy environment,” said Naamsa CEO Mikel Mabasa.
“This performance reflects more than short-term consumption – it signals the sector’s confidence in the country’s broader economic trajectory.”
Top Performers: Bakkies Still Dominate
South Africa’s love affair with bakkies continued in July, with three double-cab stalwarts leading the charge:
| Rank | Model | Units Sold | Key Features |
|---|---|---|---|
| 1 | Toyota Hilux | 3,120 | Reliable workhorse, multiple body styles, strong resale value, off-road capable |
| 2 | Ford Ranger | 2,168 | Turbo-diesel options, advanced infotainment, driver-assist features |
| 3 | Isuzu D-Max | 2,002 | Rugged build, fuel-efficient engines, proven reliability |
These top sellers outpaced passenger models like the Toyota Corolla Cross (1,949 units) and Suzuki Swift (1,872), highlighting the sustained popularity of robust utility vehicles in both urban and rural markets.
Brand Rankings: Toyota, Suzuki, VW Lead the Pack
Among the country’s 10 best-selling car brands for July:
- Toyota retained its dominance with 12,694 units sold.
- Suzuki held second with 6,257 units.
- Volkswagen remained in third with 5,738.
Hyundai and Ford switched places from the previous month, with Hyundai climbing to fourth (3,161) and Ford dropping to fifth (2,877). GWM, Isuzu, Chery, Kia, and Mahindra rounded out the top 10.
Passenger Car Highlights
While bakkies led the overall sales, several passenger cars also performed well:
- Chery Tiggo 4 Pro – 1,604 units
- Hyundai Grand i10 – 1,464 units
- Toyota Starlet – 1,322 units
- Suzuki Fronx – 1,220 units
- Kia Sonet – 1,103 units
Chinese brands such as Omoda, Jetour, and Chery continue to gain ground, indicating a shift in consumer preference toward more affordable and tech-packed offerings.
Confidence on the Rise
July’s milestone sales figures not only show strong monthly performance but also reflect growing optimism within the auto industry. With economic stability and increased product availability, the South African car market may be poised for continued growth through the rest of the year.
As the market evolves, traditional leaders like the Hilux, Ranger, and D-Max remain firmly entrenched, while new players and rising brands are steadily reshaping the competitive landscape.
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