As we approach the end of the first quarter of 2025, major automakers have taken the opportunity to acknowledge their top-performing dealerships for their exceptional work in 2024. These annual dealer awards celebrate excellence in sales, customer service, and financial services across brands like BMW, Ford, Hyundai, Kia, and Mini.

Contents

Recognising Excellence in the Automotive Industry

Each manufacturer has its own selection criteria for determining the best dealership, but the winners typically excel in vehicle sales, financing deals, customer satisfaction, and overall business growth.

AutoTrader CEO George Mienie highlighted the significance of these awards, stating that they shine a light on the dedicated individuals working behind the scenes to keep the automotive industry running.

“These individuals are often the unsung heroes who play a critical role in the success of the industry. It’s essential to acknowledge their contributions and give them the recognition they deserve,” said Mienie.

Beyond recognition, these awards also drive competition between dealerships, encouraging better customer service, innovative marketing strategies, and improved financing options.

A Motivating Factor for Dealerships

Sean Simpson, Dealer Principal at Kia Vereeniging, which won the top honour for Kia dealerships, emphasised that such recognition is a powerful motivator.

“When I joined Kia Vereeniging over a year and a half ago, I focused on changing the mindset from ‘it’s not possible’ to ‘yes, we can’. Once the team believed in their potential, we saw significant improvement in sales and service,” Simpson explained.

Having claimed the top spot in 2024, Simpson is now determined to make history by winning the award again in 2025.

Best BMW, Ford, Hyundai, Kia, and Mini Dealers in South Africa

BMW

Retailer of the Year (Large): BMW Midrand
Retailer of the Year (Small-Medium): BMW Nelson Mandela Bay
Retailer of the Year (Motorrad): BMW Motorrad Stellenbosch
Best Retailer in Sales (Large): BMW Midrand
Best Retailer in Sales (Small-Medium): BMW Ballito
Best Retailer in Sales (Motorrad): BMW Motorrad Montana
Best M-Sales Retailer: BMW Durban South
Best Retailer in Financial Services (Large): BMW East Rand
Best Retailer in Financial Services (Small-Medium): BMW Pinetown
Best Retailer in Financial Services (Motorrad): BMW Motorrad Sandton
Best Retailer in Customer Support (Large): BMW Midrand
Best Retailer in Customer Support (Small-Medium): BMW Cape Town City
Best Retailer in Customer Support (Motorrad): BMW Motorrad East Rand

Ford

National Dealer of the Year: Rola Ford Robertson
National Dealer Group of the Year: Human Auto Group
Dealer of the Year Category A: Human Auto Bloemfontein
Dealer of the Year Category B: Westvaal Numbi Ford White River
Dealer of the Year Category C: Human Auto Welkom
Dealer of the Year Category D: B and R Motors Delareyville
Dealer of the Year Category E: Rola Ford Robertson

Hyundai

Overall Dealer of the Year: Hyundai N1 City
Dealer of the Year Category A: Hyundai N1 City
Dealer of the Year Category B: Hyundai Springs
Dealer of the Year Category C: Hyundai Lichtenburg
Sales Dealer of the Year Category A: Hyundai Hillcrest
Sales Dealer of the Year Category B: Hyundai Springs
Sales Dealer of the Year Category C: Hyundai Ermelo
Service Dealer of the Year Category A: Hyundai Northcliff
Service Dealer of the Year Category B: Hyundai Vereeniging
Service Dealer of the Year Category C: Hyundai Jeffreys Bay
Parts Dealer of the Year Category A: Hyundai Sandton
Parts Dealer of the Year Category B: Hyundai Richards Bay
Parts Dealer of the Year Category C: Hyundai Lichtenburg

Kia

Overall Dealer of the Year: Kia Vereeniging
Dealer of the Year Category A: Kia East Rand
Dealer of the Year Category B: Kia Brackenfell
Dealer of the Year Category C: Kia Vereeniging
Dealer of the Year Category D: Kia Paarl
Sales Dealer of the Year Category A: Kia East Rand
Sales Dealer of the Year Category B: Kia Sandton
Sales Dealer of the Year Category C: Kia Vereeniging
Sales Dealer of the Year Category D: Kia Eswatini
Aftersales Dealer of the Year Category A: Kia East Rand
Aftersales Dealer of the Year Category B: Kia Ballito
Aftersales Dealer of the Year Category C: Kia Hermanus
Aftersales Dealer of the Year Category D: Kia Tzaneen

Mini

Retailer of the Year: Mini Midrand
Best Retailer in Sales (Large): Mini Cape Town City
Best Retailer in Sales (Small-Medium): Mini Nelson Mandela
Best Retailer in Financial Services: Mini Midrand
Best Retailer in Customer Support: Mini Tygervalley

Final Thoughts

Dealer awards are more than just a recognition of success—they inspire dealerships to raise the bar in customer service and sales performance. With 2025 in full swing, these award-winning dealerships will likely continue to set new benchmarks in South Africa’s automotive industry.