March 2025 turned out to be a remarkable month for new car sales in South Africa, with a total of 49,493 units registered. This marks a significant 12.5% increase compared to the same period last year, indicating strong demand in the market.
Toyota Retains Its Dominance
Toyota continued to hold its position as South Africa’s leading car brand, selling 11,660 units during the month. Although this figure represents a slight dip from the 11,743 vehicles sold in February, the Japanese automaker remains well ahead of its competitors. Toyota’s reliability, resale value, and extensive dealership network contribute to its sustained success.
Suzuki Secures Second Place
Maintaining its status as the country’s second most popular car brand, Suzuki recorded 5,284 new sales. The brand’s affordability, fuel efficiency, and compact design have resonated well with South African consumers. Suzuki’s continued rise in popularity demonstrates its ability to provide value-for-money vehicles.
Volkswagen Holds Third Place
Volkswagen remained a strong contender in the South African market with 4,914 units sold in March. The German automaker is well-known for its solid build quality, advanced technology, and premium interior designs. VW continues to attract buyers looking for a mix of performance and durability.
Hyundai and Ford Complete the Top Five
Hyundai also performed well, attracting 3,103 buyers in March. Its reputation for affordability, safety, and modern designs ensures steady growth in the market. Meanwhile, Ford followed closely behind with 2,907 units sold. The brand continues to be a favorite among bakkie and SUV enthusiasts, with models like the Ranger and Everest remaining popular choices.
Isuzu Closes in on Ford
Isuzu remained competitive, finishing in sixth place with 2,759 units sold. The brand continues to close the gap with Ford in the light commercial vehicle market, particularly with its strong bakkie sales. Isuzu’s durability and fuel efficiency make it a preferred option for commercial and personal use.
Nissan’s Impressive Comeback
A major shift occurred in the rankings as Nissan climbed from tenth to seventh place, selling 2,303 vehicles. This marks a significant rebound for the brand, which has faced challenges in recent times. Nissan’s diverse lineup, including sedans, SUVs, and bakkies, played a role in this resurgence.
Mahindra Gains Ground
Indian automaker Mahindra moved up one spot to eighth place with 2,253 units sold, further solidifying its position as one of South Africa’s rising automotive brands. Mahindra’s robust build quality, affordability, and growing presence in the SUV and bakkie segments contribute to its steady rise.
GWM and Chery Round Out the Top Ten
GWM and Chery saw their rankings drop slightly, finishing in ninth and tenth places, respectively. However, both brands still posted respectable sales figures, with GWM recording 2,066 sales and Chery achieving 1,902. Both Chinese manufacturers continue to attract buyers with stylish, tech-packed vehicles at competitive prices.
Key Features of Top-Selling Brands
| Rank | Brand | Sales (March 2025) | Key Features |
|---|---|---|---|
| 1 | Toyota | 11,660 | Reliability, resale value, extensive service network |
| 2 | Suzuki | 5,284 | Fuel efficiency, affordability, compact size |
| 3 | Volkswagen | 4,914 | German engineering, durability, premium interiors |
| 4 | Hyundai | 3,103 | Safety, affordability, modern design |
| 5 | Ford | 2,907 | Strong bakkies, advanced technology, off-road capabilities |
| 6 | Isuzu | 2,759 | Durability, fuel efficiency, commercial appeal |
| 7 | Nissan | 2,303 | Diverse lineup, technological advancements |
| 8 | Mahindra | 2,253 | Affordable SUVs and bakkies, rugged design |
| 9 | GWM | 2,066 | Stylish designs, budget-friendly pricing |
| 10 | Chery | 1,902 | High-tech features, competitive pricing |
Breakdown of Sales Channels
Out of the 49,493 vehicles sold in March, the majority (86.8%) were attributed to dealer transactions. The rental industry accounted for 7.3%, while government purchases made up 3.5%. Corporate fleet sales contributed 2.5% to the total.
Passenger and Light Commercial Vehicle Sales
Passenger car sales reached 33,447 units, reflecting a notable year-on-year increase of 25.3% (6,756 more vehicles sold compared to March 2024). On the other hand, light commercial vehicle sales, including bakkies and minibuses, declined by 8.4%, with 13,328 units sold—a decrease of 1,227 from the previous year.
Surge in Vehicle Exports
Exports saw a substantial improvement, climbing by 31.1% to reach 39,477 units. Naamsa CEO Mikel Mabasa highlighted the resilience of the local automotive sector, emphasizing that despite global trade uncertainties, South Africa’s export-driven strategy continues to bolster industrial growth and employment.
However, concerns remain regarding the recent announcement of a 25% import tariff by the United States on vehicles, which could pose challenges for South African automakers that rely on exports.
Top-Selling Car Brands in South Africa – March 2025
- Toyota – 11,660 units
- Suzuki – 5,284 units
- Volkswagen – 4,914 units
- Hyundai – 3,103 units
- Ford – 2,907 units
- Isuzu – 2,759 units
- Nissan – 2,303 units
- Mahindra – 2,253 units
- GWM – 2,066 units
- Chery – 1,902 units
South Africa’s automotive industry continues to show resilience and growth despite global economic fluctuations, with Toyota, Suzuki, and Volkswagen leading the way in March 2025.
Related article: South Africa’s Best-Selling Car Brands of 2024 – Top 10 Revealed
