15 of The Biggest Makeup Trends in 2025

The beauty industry is always evolving, and makeup trends in 2025 are all about bold self-expression, futuristic finishes, and nostalgic throwbacks. This year, we’re seeing a mix of high-shine textures, statement colors, and innovative techniques that will dominate both social media and the beauty industry.

Whether you love minimalist glam or avant-garde artistry, these 2025 makeup trends will inspire your next beauty look.

1. Glass Skin Glow

One of the biggest makeup trends in 2025 is glass skin, where hydration is key. Lightweight foundations, serums, and dewy primers will help achieve a lit-from-within glow.

2. Hyper-Blush Draping

Blush is taking over in 2025 makeup trends, extending beyond the cheeks to the temples, eyes, and nose for a seamless, flushed look.

3. Holographic Eyeshadow

Multichrome and prismatic eyeshadows will be everywhere, shifting colors under different lighting for an ethereal, futuristic vibe.

4. Metallic Lips

Forget matte lips—makeup trends in 2025 bring back high-shine metallic finishes in deep reds, icy silvers, and electric blues.

5. Graphic Eyeliner 2.0

Graphic liner remains strong, but this year, expect floating eyeliner, negative space designs, and pastel shades to take center stage.

6. Y2K Frosted Makeup

Inspired by the early 2000s, frosted blue eyeshadow, shimmering lips, and icy highlights make a major comeback in makeup trends in 2025.

7. Underpainting Technique

Makeup artists are using underpainting, where contour, blush, and highlight are applied before foundation to create a soft, natural effect.

8. Jelly Lips

Glossy, translucent jelly-like lips will dominate, thanks to hydrating lip oils and tinted balms.

9. Statement Brows

From bleached brows to bold, bushy arches, 2025 makeup trends focus on unique eyebrow shapes and colors.

10. Clean Girl 2.0

The Clean Girl aesthetic evolves with dewy skin, subtle highlighter, and fresh-faced beauty—keeping things minimal yet radiant.

11. Pastel Color Blocking

One of the most playful makeup trends in 2025, pastel eyeshadows in mint, lilac, and peach add a fresh burst of color to the eyes.

12. Watercolor Blends

Instead of harsh cut creases, soft, blended watercolor eyeshadow looks are trending, giving a dreamy, artistic feel.

13. Luminous Setting Sprays

Matte setting sprays are out—dewy, radiant-finish sprays will keep your makeup glowing all day.

14. 3D Embellishments

Adding tiny pearls, rhinestones, and glitter appliqués to the face is a major trend for editorial and everyday glam looks.

15. Sunset Blush

Inspired by golden hour, this trend layers warm pink, orange, and coral hues across the cheeks for a natural, sun-kissed glow.

Makeup Trends in 2025

The biggest makeup trends in 2025 focus on self-expression, futuristic finishes, and nostalgic beauty aesthetics. Whether you’re into bold editorial looks or soft, effortless glam, there’s something for everyone this year.

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