World Tourism Day is an annual celebration that unites people worldwide in the spirit of travel, adventure, and cultural exchange. Each year, on September 27th, the global tourism community comes together to promote the importance of tourism in promoting harmony, understanding, and economic growth. Gauteng, South Africa’s economic powerhouse, is no exception to the celebrations. After a local World Tourism Day celebration and in these last few days of Tourism Month, we explore the significance of tourism in Gauteng, highlighting its diverse attractions, unique experiences, and cultural richness.
Gauteng: The Heart of South Africa
Gauteng is often referred to as the “Place of Gold” due to its historical significance as the site of the world-famous Witwatersrand Gold Reef. However, the province is more than just gold. It is the smallest, most densely populated, and economically developed province in South Africa. The Gauteng province is a vibrant tapestry of cultures, history, and natural beauty, making it a unique destination for travellers seeking a multifaceted experience.
Unique Things to do in Gauteng.

Tourism in Gauteng: A Growing Industry
The Department of Tourism and a few other related government divisions commemorated World Tourism Day by hosting an official gala at the Seasons Resort in Hartbeespoort in the North-West. The United Nations has themed this year’s event ‘Tourism and Green Investments,’ citing the need for more and better-targeted investments for people, for the planet, and for prosperity.
Gauteng’s tourism industry is on a steady rise, contributing significantly to the provincial economy. With a mix of urban and natural attractions, the province appeals to a broad range of tourists. The tourism sector in Gauteng offers employment opportunities, supports local businesses, and contributes to sustainable development.
Promoting Sustainable Tourism During World Tourism Day
Since Gauteng recognises World Tourism Day, it should emphasize the importance of sustainable tourism to locals and visitors alike. Gauteng is actively working towards eco-friendly and socially responsible practices in its tourism industry. Initiatives include conservation efforts, eco-friendly accommodations, and cultural preservation.
In speaking about the South African government’s sentiments toward World Tourism Day, Deputy Tourism Minister Fish Mahlalela said:
“Let’s work together in transforming this sector in tourism, in benefits for everybody, so that people in the townships, in the rural areas and everywhere, they must see value in it. They must not see this tourism as an elitist thing that has got nothing to do with them.”
“Our vision is clear: to foster a tourism ecosystem where every investment is green, every endeavour nurtures our environment, and every step brings us closer to the Sustainable Development Goals outlined for 2030.”

Diverse Attractions in Gauteng
- Johannesburg: The province’s capital city, Johannesburg, is the economic heart of South Africa and a thriving metropolis. Visitors can explore the Apartheid Museum, visit Soweto to learn about the country’s history and enjoy world-class shopping, dining, and nightlife.
- Pretoria: Known as the “Jacaranda City,” Pretoria is South Africa’s administrative capital and offers a wealth of historical sites, including the Union Buildings, Voortrekker Monument, and Freedom Park.
- Cradle of Humankind: Located just a short drive from Johannesburg, this UNESCO World Heritage Site is home to some of the world’s most important hominid fossil sites. It’s a must-visit for history and science enthusiasts.
- Cultural Experiences: Gauteng is a melting pot of cultures, and visitors can enjoy cultural experiences like the Lesedi Cultural Village, Maropeng, and Vilakazi Street in Soweto.
- Natural Beauty: Beyond its urban attractions, Gauteng boasts natural beauty, including the Walter Sisulu National Botanical Garden, Suikerbosrand Nature Reserve, and Magaliesberg Mountains.
5 exciting and iconic Soweto tours.
Conclusion
World Tourism Day is an opportunity to celebrate the unique cultural, historical, and natural treasures that Gauteng offers to the world. It is a day to recognize the positive impact of tourism on the provincial economy and to highlight the ongoing efforts to ensure that tourism in Gauteng remains sustainable and responsible. As we mark this day, let us continue to explore, enjoy, and protect the beauty and heritage of Gauteng, while also welcoming travellers from around the world to experience the wonders of this vibrant South African province.