BMW has announced a global recall of around 331,000 vehicles due to a defect linked to the starter motor, marking another major setback for the German automaker already dealing with costly product flaws.
The issue stems from the risk of corrosion in the starter motor, which can lead to overheating and, in severe cases, cause a vehicle fire. Most of the affected models were manufactured between 2015 and 2021.
The company confirmed that about 195,000 cars in the United States and 136,000 in Germany will need repairs. BMW has not disclosed the total global cost of the recall or how it will impact its financial outlook.
Previous Recalls Add to Pressure
This comes after the automaker was forced to recall 1.5 million vehicles last year over defective braking systems supplied by Continental, a move that triggered a profit warning.
The timing of the recall is significant, as BMW is in the middle of a product overhaul amid intensifying competition from Chinese automakers. At the Munich car show earlier this month, the company showcased its iX3 electric SUV, the first in its Neue Klasse lineup, backed by more than €10 billion in investment.
Competition in the EV Market
While BMW has enhanced its electric vehicle offerings with advanced software, powerful processors, and extended battery life, it faces increasing pressure from Chinese manufacturers such as BYD, which have gained strong ground both in China and Europe with affordable EV options.
Safety Warning for Owners
In the latest recall, BMW explained that water leakage into the starter motor could cause corrosion, potentially leading to a short circuit and fire. Owners of affected vehicles are being advised to park their cars outdoors, away from buildings, until repairs are completed.
The repairs will be provided at no cost, with BMW replacing the starter motor and battery in a limited number of vehicles.
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