Chinese carmakers continue their aggressive push into South Africa’s motoring market, and the newly launched Jaecoo J5 is set to strengthen that momentum.

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While industry speculation suggested a price “around R450 000,” Chery-owned Omoda and Jaecoo (O&J) surprised many by unveiling the J5 with a highly competitive starting price of R379 900. Launch offers bring the entry-level Vortex down to R369 900, while the mid-range Glacier drops to R419 900. The flagship Inferno holds steady at R479 900.

This pricing strategy positions the J5 as one of the most affordable new SUVs in its class, undercutting expectations and rival brands.

Urban SUV with Style

The Jaecoo J5 is the second SUV in the brand’s local lineup after the J7, which starts at R519 900 and stretches to R689 900 for the plug-in hybrid version. Unlike the rugged-styled J7, the J5 is designed more for city living.

Both SUVs share Jaecoo’s bold design cues, including the distinctive “waterfall” grille, but the J5 sits lower with 174mm ground clearance and skips the J7’s off-road flourishes like black wheel arch cladding. Built on the same T1X platform, the J5 measures 4 380mm in length with a 2 620mm wheelbase, making it only slightly smaller than its sibling.

Performance and Drive

All three J5 models are powered by a 1.5-litre turbocharged petrol engine, producing 115kW and 230Nm, paired with a CVT transmission driving the front wheels. While not as powerful as the J7’s 1.6T (145kW/290Nm), the lighter J5 feels well-balanced on the road.

During its Johannesburg launch drive, the J5 impressed with a smooth, stable ride. The CVT gearbox performed better than expected, supported by selectable Eco, Normal, and Sport modes. O&J claims average fuel consumption of 7.5 L/100km. Hybrid powertrains are scheduled to join the lineup next year.

Modern, Minimalist Cabin

Inside, the J5 emphasizes simplicity and comfort. A 13.2-inch tablet-style infotainment system dominates the dash, paired with an 8-inch digital driver’s cluster that offers clear visibility behind the steering wheel.

The minimalist centre console, redesigned thanks to a stalk-mounted gear selector, leaves room for a double phone cradle. Cabin quality is enhanced with soft-touch materials, while space is generous with ample rear legroom and 480 litres of boot capacity.

Trim Levels and Features

Vortex (R369 900)
- 17-inch alloys
- Electric mirrors
- Reverse camera
- Cruise control
- Four-speaker audio system
Glacier (R419 900)
- Adds LED headlights, panoramic sunroof, roof rails
- Leather upholstery with powered driver’s seat
- Ambient lighting
- Six-speaker audio
- Advanced driver aids (adaptive cruise, lane-keep assist)
Inferno (R479 900)
- 18-inch alloys, powered tailgate
- Ventilated front seats, wireless charging
- Dual-zone climate control
- Eight-speaker audio, 540-degree camera
- Full safety suite

Unique touches include a Karaoke Mode for the infotainment system and an optional dog ramp for pet owners.

Aggressive Market Play

O&J’s ability to adapt quickly to local demand is already proven with the Omoda C5, which became a strong seller after entry-level models were added in 2023. By launching the J5 at such competitive pricing, the brand is aiming directly at South Africa’s high-volume SUV segment.

With a five-year/75 000km service plan, a five-year/150 000km warranty, and a 10-year/1-million km engine warranty for first owners, the J5 offers both value and peace of mind.

The Jaecoo J5 has entered South Africa’s SUV market swinging, combining sharp pricing, premium features, and sleek urban styling. In a crowded segment, this newcomer is likely to disrupt rivals and further cement the growing presence of Chinese automakers on local roads.