Volvo’s flagship electric SUV, the EX90, has been announced as one of the three finalists for the 2025 World Luxury Car of the Year award. The seven-seater vehicle, which represents the pinnacle of the Swedish automaker’s lineup, is currently being test-driven in Cape Town ahead of its official launch in South Africa within the next few months.
The EX90 has garnered significant recognition, not only making it to the shortlist for the World Luxury Car category but also securing a finalist spot in the 2025 World Electric Vehicle award. This reinforces its status as a leading contender in the premium EV segment.
Eligibility Criteria for the Award
To qualify for the prestigious award, vehicles must meet stringent criteria. They should be positioned at the luxury price point in their primary markets and be available in at least two major regions such as the US, Europe, China, Japan, India, Korea, and Latin America. Furthermore, the model must be released on at least two continents between January 2024 and March 2025, with a minimum production volume of 5,000 units annually.
Volvo EX90 Set to Impress in South Africa
Felipe Yagi, Head of Marketing and Communications at Volvo Car South Africa, expressed excitement about the recognition, stating, “As we gear up for the EX90’s launch in South Africa, we are delighted to see our most advanced model being named a finalist for the 2025 World Luxury Car of the Year award.”
Since its global debut, the EX90 has accumulated numerous accolades, and like the smaller EX30, it is expected to resonate well with the South African market upon its arrival in local dealerships.
A Fusion of Luxury, Sustainability, and Cutting-Edge Technology
Beyond its commitment to safety and sustainability, the EX90 redefines modern luxury with a meticulously crafted minimalist design and premium, eco-conscious materials. These elements contribute to an elegant and refined in-cabin experience, ensuring comfort for both drivers and passengers.
Built on the SPA2 platform, the EX90 offers a sophisticated ride quality, thanks to its air suspension system. As a finalist for the prestigious award, it boasts a suite of high-end features, including massaging, power-operated front seats, soft-close doors, and heated seating for the first and second rows. Enhancing the experience further is a state-of-the-art Bowers & Wilkins High Fidelity audio system, part of its standard equipment.
Key Features of the Volvo EX90
| Feature | Description |
|---|---|
| Powertrain | Dual-motor electric AWD with advanced performance |
| Range | Estimated over 600 km per charge |
| Safety | Advanced driver-assistance systems with LiDAR technology |
| Interior | Minimalist Scandinavian design with eco-friendly materials |
| Seating | Seven-seat configuration with heated front and second-row seats |
| Audio System | Bowers & Wilkins High Fidelity system with immersive surround sound |
| Comfort | Air suspension for a smooth, luxury ride |
| Technology | Large infotainment touchscreen with Google built-in services |
Anticipation Builds for the Winner Announcement
The winner of the 2025 World Luxury Car award will be revealed on April 16 at the New York International Auto Show. Volvo has a strong history with the World Car of the Year awards, having previously won in 2018 with the XC60 and securing the World Urban Car title in 2024 with the EX30.
In South Africa, the Volvo EX90 will be available in the Ultra Twin Performance variant, priced at R2,650,000. Its upcoming arrival is expected to generate considerable interest among luxury EV enthusiasts, further cementing Volvo’s position in the high-end electric vehicle market.
Related article: Volvo ES90 Teased Ahead of 5 March Debut – 700km Electric Sedan Unveiled
