Impact of 2% VAT Hike on Consumer Confidence and South Africa’s Economy

South Africa has been facing a number of economic challenges in the last few years. Increasing VAT on the surface appears to be an easy solution to boost government revenue. However, it has complex effects that go beyond government coffers. Consumer confidence will suffer a major blow, as inflationary pressures and slow economic growth are already fragile.

What exactly is VAT, and why does it matter?

Value-added tax is a consumption-based tax that is applied at all stages of production and distribution. South Africa’s major revenue source is from the end user.

South Africa’s VAT rate is set at 15%. A proposed 2% hike would bring the rate up to 17% within two years. While the increase was meant to close the fiscal deficit in the country, it raises concerns about its impact on consumer behavior, inflation, and economic growth.

South Africa’s struggling economy – The economic context

South Africa is facing a number of pressing issues, including:

• High Unemployment: At around 32%, the unemployment rate is one of the highest in the entire world. The result is a consumer base that is fragile, with many people already living paycheck to paycheck.
• Inflation South Africa’s inflation rate has been rising steadily, hitting 4.5%. The cost of living continues to rise.
• Slow Economic Growth: The forecast of economic growth for 2025 is only 1,5%. It is not enough to improve services or reduce unemployment.

Any policy that increases the cost of living has the potential to increase these problems.

What will the proposed 2% VAT rise mean for consumers?

While wealthy consumers may be able to absorb the increase in cost, those with lower incomes, who spend more on necessities, will feel the impact more.

What economists have to say

Mamello Ngwenya discusses the likely impact of the increase in VAT on consumer confidence. The tax increase is expected to put additional pressure on households, especially those already struggling with rising prices and high inflation.

The FNB Confidence Index fell to 20 in Q1 of 2025, a two-year low. Matikinca-Ngwenya says this is because consumers are already hesitant to spend, and any additional cost, particularly one as large as an increase in the VAT, will keep them cautious. Matikinca Ngwenya says that this will lower the overall demand of the economy.

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The impact of the VAT increase on low-income households

Dawie Roodt, Chief Economist at Efficient Group, says that the VAT increase will disproportionately affect lower-income households. “The VAT increase will disproportionately affect lower-income families,” Roodt says. Most of these households spend all their income on essentials, and an increase in tax will only tighten their budgets.

The poorest South Africans are the most likely to be affected by an increase in the VAT rate. Because they have less spending flexibility, this group can reduce consumption in other areas, slowing growth.

Impact on Inflation

The increase will likely lead to an even greater rise in inflation, especially given the increasing prices of food and energy. The hike could lead to even more inflation.

The increase in the VAT will cause an inflation rise of 0.3%. This will further affect the household that is already suffering from high inflation.

Business Confidence and Economic Development

Impact of Small and Medium Enterprises

The increase will also affect small and medium businesses. Many of these SMEs may have no choice but to pass the increased costs on to their customers. Businesses with thin margins could be forced to cut staff or shut their doors.

Portia Ndhlovu, Chief Economist at the South African Chamber of Commerce and Industry (SACCI), expressed concerns about the timing of this VAT increase. She said that the economy was already in trouble and small businesses were particularly vulnerable to tax hikes. This could result in job losses, reduced investment and even further economic stagnation.

The Economic Impacts of the Broader Economy

Economists dispute the long-term effects of a tax hike. On the one hand, an increased VAT could provide much-needed revenue to the government, which can be used for public services such as healthcare and education. A higher consumption tax may result in lower consumer spending and a slowing economy. To generate revenue and prevent the economy from sliding further into stagnation, the government must strike a balance.

The Government response: Mitigating effects

The South African government has acknowledged that the VAT is regressive, and it has tried to offset this by increasing social grants and welfare grants.

What South Africans can expect in 2025

South Africans can expect to pay more in the future for goods and services, as the VAT is set to increase gradually from 2025. This added pressure will affect households, particularly those already struggling with high unemployment rates and inflation.

It is difficult to predict the economic outlook in 2025. While the decision to raise VAT could help reduce the fiscal gap, it may also have unintended consequences on consumer confidence, growth of businesses and inflation. Although the effects of the new policy are evident, only time will reveal if the government can successfully manage these challenges.

Economic Stability and Balance Revenue

South Africa has made a significant step forward with the 2% VAT increase. However, it does not come without consequences. While the government needs to find ways to close the fiscal gap, the potential economic fallout- particularly for low-income households and SMEs- raises important questions about the balance between revenue generation and economic stability.

South Africans need to prepare for immediate effects. The VAT increase will either solve the fiscal problems of the country or worsen the economy.

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