Toyota has officially confirmed the debut of the next-generation RAV4, set to be unveiled on 21 May, accompanied by a fresh set of teaser images offering the clearest glimpse yet of the redesigned SUV. Marking the arrival of the fifth generation, this new iteration comes seven years after the outgoing model and is poised to bring a bold new look, enhanced tech, and refined powertrains to one of the brand’s most critical global nameplates.
A Global Best-Seller Gets an Upgrade
The RAV4 holds a prominent place in Toyota’s global portfolio. With over 1.02 million units sold in 2023, it ranked as the third best-selling vehicle worldwide and even outpaced the Ford F-150 to become the top-selling model in the United States. The upcoming model is built on the proven TNGA-K platform, shared with the latest Camry, though insiders suggest it will undergo significant updates to keep it competitive in a rapidly evolving SUV segment.
Bold New Design Language
Initially revealed through overhead teaser shots, the latest images provide a more revealing look at the front-end design. The new RAV4 borrows stylistic cues from its stablemates—the Camry, C-HR, and even Lexus models—highlighting a sleeker and more aggressive face. C-shaped LED headlights blend into a modern grille, reflecting Toyota’s latest design direction.
At the rear, the styling appears inspired by models such as the Toyota Avanza, Mitsubishi Xpander, and Peugeot 5008, suggesting a more angular and sculpted appearance. This revamped look is intended to give the RAV4 a more dynamic and premium presence on the road.
Interior Inspired by bZ4X
Inside, the cabin design draws heavily from the all-electric Toyota bZ4X, but with distinctive elements tailored to the RAV4. A boxy digital instrument cluster and a freestanding infotainment display dominate the dashboard, though the exact screen size has yet to be confirmed. The design suggests a focus on simplicity, digital integration, and driver engagement.
Electrified Powertrains Take Center Stage
Toyota is doubling down on its electrification strategy with the new RAV4, which will continue to be offered with hybrid and plug-in hybrid (PHEV) options. Notably, reports indicate that the model may discontinue traditional petrol-only variants, emphasizing the brand’s commitment to cleaner mobility.
Spy shots have also revealed a silhouette similar to the Crown Signia, the model that recently replaced the Venza in the U.S., hinting at a more coupe-like, streamlined profile for the new RAV4.
Rollout and Market Availability
The next-gen RAV4 is expected to launch in Japan and the United States by the end of 2025, with other global markets to follow. While Toyota has yet to confirm its arrival in South Africa, local availability could begin as early as late 2025 or into 2026, depending on market readiness and demand.
As the official reveal date nears, excitement is building for a model that not only reshaped the SUV landscape once before but is now poised to do it again—this time with a bold new look and a more electrified future. Stay tuned for more updates as Toyota pulls the wraps off its next big move in the SUV world.
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