How FNB and Pick n Pay’s New 99c Bread Offer Brings Relief to South African Shoppers
In a bid to bring South Africans more value for their grocery spend, Pick n Pay has partnered with FNB eBucks to introduce a wallet-friendly initiative, allowing qualifying FNB customers to purchase a loaf of bread each week for just 99 cents. This exciting venture, which began on 1 September, is available nationwide and aims to provide relief to South Africans amidst rising costs.
The initiative is specifically designed for FNB Easy PAYU and Easy Bundle customers. By simply swiping their FNB cards at Pick n Pay for any purchase, customers can redeem up to four loaves of bread monthly at this unbeatable price.
A New Chapter: Why the 99c Bread Deal Left Shoprite
Previously available at Shoprite, the 99c bread offer has now shifted exclusively to Pick n Pay, enhancing the benefits for FNB customers at Pick n Pay stores. Despite this transition, customers can still earn rewards through eBucks at Shoprite and Checkers stores, though the 99c bread voucher is exclusive to Pick n Pay.
Enhancing Value During Economic Hardships
Both FNB and Pick n Pay view this initiative as a means of providing direct financial relief during economically challenging times. Pieter Woodhatch, CEO of eBucks Rewards, expressed the company’s mission to enhance rewards that directly address the needs of South Africans. Woodhatch emphasized that eBucks continually adapts to help customers manage their budgets, particularly for essential household items.
Sean Summers, Group CEO of Pick n Pay, echoed this sentiment, highlighting that Pick n Pay’s Smart Shopper programme further aligns with the eBucks partnership. In fact, Smart Shoppers can use their loyalty points to offset the cost of the 99c bread voucher, further extending the deal’s impact.
FNB: South Africa’s Most Valuable Brand in 2024
Recently recognized as the “Most Valuable South African Brand” in the 2024 Kantar BrandZ rankings, FNB’s continued dedication to value-driven initiatives like the 99c bread deal underscores its focus on customer well-being. The program is designed with South African households in mind, making it a meaningful benefit for shoppers seeking ways to manage daily expenses effectively.
How to Access the 99c Bread Offer at Pick n Pay
Accessing the 99c bread deal is simple:
- Ensure you are an FNB Easy PAYU or Easy Bundle customer.
- Visit any Pick n Pay store and swipe your FNB card for any purchase.
- A voucher will be applied to your card, enabling you to redeem a loaf of bread for 99c, up to four times a month.
The Impact of the FNB eBucks Program on South African Households
Woodhatch noted that the rewards program plays a vital role in helping customers navigate economic challenges. The eBucks program, integrated into customers’ monthly budgets, has become an essential tool in supplementing household expenses, especially for those in the Entry market segment.
This collaboration marks a meaningful step toward supporting South Africans with essential purchases. With the convenience of Pick n Pay’s extensive network and the power of the eBucks reward system, this partnership aims to bring everyday value directly to shoppers’ baskets.
Also read: The Beloved Checkers Little Shop Minis Sell Out Across South Africa
