The Dunusa Street Market — once a lively hotspot in Johannesburg’s De Villiers Street — has officially closed its gates. For many, this marks more than just the disappearance of a marketplace. It’s the loss of a cultural icon and economic lifeline for thousands of informal traders, resellers, and everyday South Africans seeking affordable second-hand clothing.
The market, famous for its “bend-and-choose” fashion culture, had become synonymous with township hustle and entrepreneurial spirit. Today, where once there were colourful stalls and buzzing crowds, there are now rows of parked minibus taxis. The heart of the CBD feels just a little quieter — and for some, emptier.
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A Market Built on Hustle and Survival
For years, Dunusa Street Market served as a vital source of income for Johannesburg’s informal economy. Vendors sold everything from denim jeans to winter jackets, sneakers, handbags, and children’s clothes, all second-hand and all affordable. The market was especially popular among students, low-income workers, and anyone who couldn’t afford to shop at high-end retail stores.
Beyond fashion, Dunusa was a space of community and connection. It wasn’t unusual to see regulars stopping to chat, barter, or help each other find the perfect pair of shoes for a job interview.
Why Did the Market Close?
The Dunusa Street Market closes for good, not because of financial failure but due to municipal shifts in urban planning. According to local sources, the City of Johannesburg has repurposed the space for transportation, turning the once-vibrant market into a taxi parking area.
The move has sparked mixed reactions across social media. While some welcome the effort to “clean up” the inner city, others lament the loss of an essential space that offered dignity and survival for so many.
One user on social media wrote:
“Yooh. That used to be my landmark. Now I feel like I’m learning how to navigate Joburg again.” — @tshepi_hlony
Community Divided Over the Closure
Reactions to the closure have been deeply divided. Some residents argue that the market contributed to crime and congestion. Others believe the City should have relocated — not removed — the traders.
“Joburg CBD is massive. They can move the market to another part of the city. The quieter parts like Marshalltown would be ideal.” — @mlu.khumalo
Still, others support the clean-up operation, seeing it as a step towards a safer, more regulated city.
“We can now walk in town without fear of our bags getting snatched. Hawkers should get permits and sell in designated stalls.” — @Kgaladi Nladimeng
This difference in public opinion highlights the ongoing tension between urban development and economic inclusion.
The Human Cost Behind the Closure
While the debate continues, one thing is certain: for the vendors who relied on Dunusa, the impact is personal and immediate. Many small business owners have now lost their only source of income.
With no formal support or relocation plan announced, traders are left wondering what comes next. For some, this may mean returning to their rural homes. For others, it means starting from scratch yet again.
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A Call for Inclusive Urban Planning
The closure of Dunusa Street Market underscores a broader issue: the lack of inclusive planning when it comes to Johannesburg’s informal economy. While formalising urban spaces is important, it must be done with care, consultation, and consideration for the people most affected.
Urban renewal should not come at the cost of people’s livelihoods. A middle ground is possible — one that supports cleaner cities and sustains small businesses.
What’s Next for Joburg’s Informal Traders?
As Dunusa fades into memory, questions remain: Will the City provide alternative trading zones? Will vendors receive support to relocate? And how will Johannesburg balance development with dignity going forward?
If nothing is done, the ripple effect will extend far beyond De Villiers Street. Families, communities, and the broader economy will feel the pinch.
A City in Transition
The closure of Dunusa Street Market marks a significant turning point for Johannesburg. It’s a story of change, loss, and the growing pains of urban renewal. As the city pushes forward, it must remember those who helped keep its streets alive, the traders, the hustlers, and the dreamers.
