South African drinkers and smokers face higher costs as excise duties increase from April 1, 2025.
Consumers are bracing for higher costs on alcohol and cigarettes as Enoch Godongwana announced a huge excise duty increase during the 2025 Budget Speech. This adjustment, effective from April 1, 2025, will see the prices of beer, wine, and spirits rise by 6.75%, while tobacco products, including cigarettes and vapes, will be taxed an additional 4.75%.
Breakdown of the Excise Duty Increase
According to the National Treasury’s budget breakdown, the increases will result in:
- Beer: +16 cents per can
- Sparkling Wine: +R1.20 per bottle
- Spirits: +R6 per bottle
- Cigarettes: +R1 per pack
However, traditional African beer will remain exempt from these increases.

Impact on Consumers and Retailers
The hike in alcohol and cigarette prices is expected to reduce sales for liquor traders, pushing some consumers towards illicit markets. The National Liquor Traders Council expressed concern that rising costs will make counterfeit and illegal alcohol more appealing, a black market already worth over R20 billion annually.
A Shift from ‘Sin Tax’
The term “sin tax” has been officially dropped following appeals from industry leaders, who argue that such language unfairly stigmatizes the liquor industry. Instead, the focus is on excise duty adjustments aimed at increasing government revenue.
What This Means for South Africans
With the staggered 1% VAT increase already impacting consumers, the added cost of alcohol and cigarettes could put further strain on household budgets. The adjustments will officially take effect on April 1, 2025, so consumers may want to stock up before the price hikes kick in.
Also read: Budget Speech 2025: South Africa’s Budget Stalls as Parties Reject Lower VAT Hike