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News

Education Dept Criticized Over Branded Schoolbags That Convert Into Desks

Last updated: 5 December 2025,
By
Karabo Makodi
Published: 28 February 2025,
5 Min Read
61 Views
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Schoolbags That Convert Into Desks
Dep. Basic Education/X
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Schoolbags that convert into desks have sparked controversy after the Department of Basic Education introduced sponsorship-branded wheelie bags called MiDesk. The initiative, aimed at addressing infrastructure challenges faced by learners, has led to debates over its practicality and underlying motives.

Contents
  • The MiDesk Initiative: Innovation or Controversy?
  • Backlash Over Health and Marketing Concerns
  • The Department’s Response
  • Balancing Innovation and Practicality

The MiDesk Initiative: Innovation or Controversy?

Basic Education Minister Siviwe Gwarube, in collaboration with McDonald’s, recently donated MiDesk schoolbags to learners at Saint Paul’s Primary School in Cape Town. The department highlighted the initiative as a step toward improving learning conditions for underprivileged students who lack access to proper desks.

“This donation is a testament to how partnership and innovation can positively affect a child’s life,” said Gwarube. “Every child deserves a learning environment and appropriate infrastructure. Thank you to MiDesk for this solution and to McDonald’s for their continued support.”

The MiDesk schoolbags that convert into desks feature wheels for easy mobility, weigh 2kg, and come equipped with a solar light and a USB charging portal. However, despite these added features, concerns have been raised regarding their practicality and the burden they may place on young learners.

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 Dep. Basic Education/ X
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 Dep. Basic Education/ X
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 Dep. Basic Education/ X
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 Dep. Basic Education/ X

Backlash Over Health and Marketing Concerns

Critics argue that the weight and size of the MiDesk schoolbags are not suitable for children, particularly those walking long distances to school. Actress Florence Masebe took to social media platform X to express her concerns, questioning whether donors would want their own children to carry such loads daily.

“Their own children can’t carry a simple non-orthopaedically designed backpack to school because it’s bad for the back. Yet they want to be applauded for making poor children carry a whole desk to school and to wash pads in the same river where they drink with livestock,” she wrote.

Many social media users echoed her sentiments, labeling the initiative a marketing ploy for McDonald’s rather than a genuine solution to infrastructure challenges. Some critics even described the project as a “failure”, arguing that addressing fundamental school infrastructure issues should take precedence over such donations.

The Department’s Response

In response to the backlash, the Department of Basic Education clarified that learners are not required to take the desks home. However, for students without a dedicated study space, the MiDesk bags can serve as a workspace at home and in class.

“It is not mandatory for learners to take the desks home. However, for those who do not have a dedicated study/workspace, the desk can double up for use at home and in class,” the department stated.

Balancing Innovation and Practicality

While the concept of schoolbags that convert into desks aims to address educational infrastructure challenges, the execution has raised questions about ergonomics, necessity, and corporate branding in education. The debate underscores the importance of sustainable and practical solutions that prioritize students’ well-being while improving their learning environment.

The controversy surrounding MiDesk highlights the ongoing challenges in South Africa’s education sector, where a lack of infrastructure remains a pressing issue. Whether the initiative will be expanded or reconsidered remains to be seen as public discourse continues around the real needs of learners versus corporate-sponsored solutions.

The schoolbags that convert into desks initiative has divided opinions, with some viewing it as an innovative step toward addressing education inequalities, while others see it as an impractical and potentially exploitative marketing strategy. As discussions around the initiative unfold, the focus remains on finding sustainable and effective solutions to South Africa’s ongoing education challenges.

ALSO READ: Gauteng SOPA 2025: Lesufi’s Bold Plan to Tackle 13 Key Challenges & Boost Education

TAGGED:education challengesMcDonald's school donationMiDesk initiativeportable desks for studentsschoolbag innovationschoolbags that convert into desks
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